PROJECT TYPE

Hired by the US Commercial Services Department in Abu Dhabi to work on marketing and branding for Discover America 2019.

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Abu Dhabi, UAE - The Embassy of the United States in Abu Dhabi and the Consulate General in Dubai are proud to announce the launch of Discover America 2019, a celebration of the multi-faceted relationship between the U.S.A. and the United Arab Emirates. From October 15 through October 27, at various partner locations in Abu Dhabi and Dubai, Discover America 2019 will showcase the best of U.S. food, culture and music right here in the UAE

This year’s theme will focus on mobility in the broadest sense of the word. Mobility cuts across all aspects of our lives, and we want to share the best of American mobility with you. Creating smart and
efficient movement of people, goods, and ideas provides better access to markets, knowledge, and innovation. Events will focus on travel to American destinations, movement of American goods and
services to consumers in the UAE, and a family fun run to promote healthy habits. We have also planned live music performances, movie screenings, indulgent brunches and barbecues, and so much more – all with a distinctly American flair.

“Discover America is a time to promote U.S.-UAE bilateral trade and investment by celebrating the U.S. brand and culture,” said U.S. Charge d’Affaires Steve Bondy. “Our objectives are to provide U.S.
companies with a platform to showcase their products and services to potential UAE buyers and partners, spotlight U.S. and UAE partnerships, and enjoy American food, music and culture. By using the convening power of the U.S. Embassy, Discover America offers unique and impactful inroads to building and reinforcing U.S.-UAE business relations.”